Evaluation of our performance

Over the course of our production there are many areas which i feel we could have bettered oursleves. The majority of the filming was done within the last two to three weeks of the time we were given to film and edit. Had we have utilised our time better i think the production would have run a lot smoother.

However there were things i think we worked particularly well with like the editing stage.

Evalaution of Print Products

The conventions of a Print Product are: A good print product needs to be appealing to the audience, include pictures of the artists, relevant information depending on the type of product i.e in our print product we created a magazine article where we included release dates screen shots of the video and retailers where the pack is being sold.

For our DVD cover we chose to use screen shots of the video. The front cover is a shot of the birds flying off the lake, this is both effective in catching the audience's eyes. Whereas the back is a picture of the band - live performance - this is keeping with the indie genre, the DVD shows the mixture between the live performance aspect and the drama apsects.

The inside cover of the DVD shows Ben and Connie looking accross the Lake with the sun setting, this is effective because it shows the couple 'Feeling a Moment' which is linking with the strong lyrical structure of the song.

Print Products

Theorists

Location/Props/Costumes

The subject of our video is aimed at our sort of age group. James and I think we need to look for a location which would be familiar to the target social group. We have ideas revolving around a break up of girlfriend and boyfriend, and feel the ideal sort of location would be in a suburban area. We want to keep it local because of time constraints and other factors that maybe an issue like the weather when it comes to filming. James lives in Priorslee which could be a good place to film because it is local and fairly quiet during the daytime. Also priorslee has areas dedicated to youths which would be ideal locations to film for our video. We want the video to feel familiar to the target viewer which means these sort of settings would be ideal. We are going to use Priorslee to do the bulk of the filming as we think it is the best local location. There were a few other locations we are going to consider -Shifnal which is close to Priorslee would be good for some of the filming, also Telford Centre would be good.

In terms of props, the things we will need are: a drum kit, bass guitar, electric guitar and mobile phones. These items shouldn't be a problem to get because they can all be supplied by the production team.

Costumes should be suited to everyday situations which means the protagonist must be wearing casual clothing. the girlfriend and the antagonist will also wear casual atire. Because the film is not shot on a continuous timeline we will have to change costume to fit with the time change.

The Indie Genre

the indie genre has seen a revamp since the turn of the century especially within the last three to four years with many new 'indie' bands emerging and even sparking a cultural indie movement amongst teenagers.

The term which comes from independent record labels now labels a sub genre of alternative music which has become massively popular and has more recently leaked into mainstream music. Most indie labels these days are owned or funded by Major record labels which means decisions within the indie labels are over-ridden by the major.

many alternative and new wave bands make it through the internet or fanbases and later move to a major label; bands doing this become commercialised inevitably because of the high risk involved in signing a smaller band to a massive label. creative flare and artistic value is lost because of them having to stick to a particular style.