Tuesday 13 October 2009

Film Classification

Film Classification

Our finished music video will contain no explicit or offensive material, the film will be rated universal (U) which means it can be viewed by anyone.

The subject of the video does however aim at a slightly older audience, perhaps 18-30. Most music videos do not contain explicit material unless aiming at a niche audience and I think if we are to get the audience we want, this means making the video completely straight so it can be enjoyed by all.

Feeder, whose music we are using for the video, aim for a similar type of audience to what we’re aiming for. We thought if we are going to make a video to their music we should look at previous work. A lot of their other videos can be viewed by all audiences, there’s no inappropriate material, just a simple video shoot with lots of effects to spruce it up.

Although I believe our video could be rated U I don’t want content in the video that will appeal to younger children as It would be going in the completely wrong direction of how we want the song and video as a whole to come across.

I think if we had an excuse or something in the video to make it worth a PG it would aim more at the proposed audience.

Tuesday 6 October 2009

Special Effects Planning

Now that we have the initial idea and storyboard to the video complete, we need to look into what other videos are using in terms of special effects.

our video is going to make use of a lot of CGI effects. Throughout the video we want to use screening which will involve keeping the light even in each shot, giving it a much more professional look and cleaner finish. We will be shooting the video with an HD ready camera, which puts us at an advantage in terms of effects. As far as lighting is concerned, we want to create the effect of gloominess using CGI which will set the mood for each shot; this means lighting up shots to reflect happiness, with vibrant colours. Aswell as editing the lighting we want to use effects that play with the weather instead of waiting for the right type of weather we want for the scene. for example we can use realism to put rain in a scene or leaves blowing in the wind.