The band we have chosen (Feeder) aim for an audience aged 15+. their particular style is indie/rock and they get a rock fanbase and audience; we want to stick with this audience as it would be pointless to change the audience. I will have to analyse different artists of the same genre to find out what they're using in their music videos. Bands like Foo fighters and Artic Monkeys, two bands from the same genre, may use the same themes in their videos and we need to gather some ideas from these.
We will not need to aim at a specific class or socio-economic group but a video that can be enjoyed by all indie fans. we want the themes of the video to target the teenagers and young adults and have content that they would enjoy.
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